Target Audience

‘Cubicle’ is of the electro rock/punk genre and draws from indie, emo and punk culture. It is an angry fusion of traditional instrumentation and synthesised beats. The target audience for our artist is the Indie generation, aged largely between 15 and 25, with most emphasis on the male market. They like to feel they are independent and non-mainstream, whereas in fact they are more of a broad demographic than they would like to think. They have a varying level of disposable income but are comfortable enough to spearhead the latest fashions and trends.

Stereotypically, this demographic wears skinny jeans and tight t-shirts – synonymous with Indie culture. Likewise, in their free time, they go to gigs at well known ‘small’ venues. Examples in London focus on Camden and the surrounding area, with venues like the Astoria and The Forum. Other bands that they may like include Fall Out Boy, My Chemical Romance, The Used, Blink 182, +44, Bowling for Soup and Hawthorne Heights. Our demographic favours stark colours, as well as red, white and black.

Their New Media consumption is high, which sees them frequently use services like YouTube, LiveJournal and PhotoBucket in addition to heavily visiting social-networking sites like MySpace. Digital Music is very popular with iPods being their must-have accessory. Our demographic use their mobiles every day and thus are prime consumers of 3G mobile media such as video, ringtones and WAP.

Mainstream magazine titles such as NME and Q Magazine are already aimed at our target audience. Moreover, the type of books they enjoy may include ‘The Perks of Being a Wallflower’, and ‘A Million Little Pieces’. In regard to TV, they enjoy watching music channels, for example MTV TWO, Kerrang and Q and in addition to terrestrial TV, watch mainstream youth channels like E4, MTV ONE and Sky One.