"Brilliant. The gritty energy of the vid matches that of the song. Beautifully shot, performed and styled. Only quibble – what’s with the foam at the end? Takes away from the hard edged feel. Can’t wait to see it on MTV!"
From: Aisling
i thought it was ace, good colours, lots of nice bodaysss as well haha AND i think the locations were well picked out, great urban feel guysssssss. and the night/ early hours (!) was a gd time to film, as the lack of crowd/people made the video better as you focused more on the (sexy) band members- so good work overall really. your video fits really well with the song.......... so SPAG AND safe blad, i like your one best init
From: Louis
i love it, its the best one by far
From: Steph
i rily liked this video :-) my favourite bits were wen he went throo the taxi, that was really creative and unexpected, and wher you seemed 2 b filming throo a CCTV camera because that created variety, and the getting on off the train bit bcoz you didn't realise it was him you saw coming back onto the train until the end which was really clever :-D i also thort the lipsingin was excellent (y) I thort u cud hav had more ppl in the bakground (i dnt no if it was ment 2 b like that) but it wud hav been gd 2 c him mayb runin throo/in front of sum ppl :-)hope that helps!! :-) and wel dun
From: Luke Davis - Producer/Head of Development, Glasshead Productions
"While hardly breaking the mould stylistically or conceptually I think the video shows an astonishing level of technical efficiency. It is a solid pop promo. I have seen worse videos made professionally by people I know. I think you should be proud of the vid and the hard work that’s clearly been put into its production."
Focus Group Feedback 1 (30 people)
What image do you have of “The Sporadic”?
Indie
Cool
Rugged
Dark image
Trendy
Mad
Grungy – eyeliner!
Modern
Stylish
Streamlined
Does the band have sex appeal?
Hot
Heartthrob
What did you think of the performance?
Realistic
Lip syncing – amazing!
What did you understand of the narrative?
Full circle
Changing image for purposes of punk
Criticism of society – focus on image
Would you watch it again?
Yes!
Liked…
London Eye twirling
Louis’ legs
Dislikes…
There should be a girl…(?)
Lack of nakedness
Focus Group Feedback 2 (15 people)
What image do you have of “The Sporadic”?
Brilliant
Metrosexual
Emo
Punk/rock
Energetic
Does the band have sex appeal?
Yes (say a bunch of guys)
What did you think of the performance?
Believable, looks like he’s singing
Didn’t get the foam – why is it there?
Close-ness was good
A tiny bit out of sync
What did you understand of the narrative?
“Wanted to get to a Cubicle”
“Running to get a train”
“He got more emo”
He was getting more and more indie – decline!
Would you watch it again?
Yes, It catches me attention
Yes of course it was amazing
Liked…
The fact Hannah made it
CCTV
Mouth (shocking)
Taxi
Stair and car park sequence
Eyes over traffic
Stamping
Crossing over on train
Dislikes…
Foam!
Bad lighting
More foam please
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